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Sandbox’s Metaverse Hits 2 Million Users, Starts Partnership with K-Pop

The Sandbox metaverse game owned by NFT investment giant Animoca Brands has surpassed 2 million registered users during the alpha season 2 launch.

Season 2 was officially released today, and any user is free to explore 35 different virtual experiences, including a preview of “Snoopverse” featuring the famous rapper Snoop Dogg.

There are 200 missions that players can complete for a chance to win the NFT Alpha Pass, which rewards owners up to 1,000 SAND worth around $3,000 at current prices.

Looking real. The Sandbox metaverse hits 2M users and launches Alpha Season 2 @GamesBeat via @VentureBeat

— Dean Takahashi (@deantak) March 3, 2022

The project is aiming for a phased project implementation in the future, and according to the platform’s roadmap for 2022, a DAO that grants voting rights to SAND, virtual land, and avatar holders will launch on next quarter.

The key factor behind The Sandbox is that the game already has a strong user community in the alpha stage, possibly due to the company’s long list of collaborations with well-known names like Warner Music, The Walking Dead, Snoop Dogg and Deadmau5.

✨ Alpha Season 2 is now LIVE!

Jump in NOW! 🕳️

Experiences open:
🔷 Alpha Lobby
🔷 The Portal Hub
🔷 Club XYZ (ft. @blond_ish#SandboxAlphaS2 #Play2Earn

— The Sandbox (@TheSandboxGame) March 3, 2022

It seems the anticipation of the season 2 alpha launch has yet to kick in and boost prices, with SAND price down 5% over the past 24 hours and trading at $3.05. Meanwhile, it is also down more than 24% over the past 30 days and down about 64% from its all-time high from three months ago.

In terms of NFTs, the floor price of virtual lots in The SAND also dropped 8% over the past week to 2.97 Ether (ETH) worth around $8,100 at press time.

On March 2, the project also announced a partnership with Cube Entertainment to develop Korean-cultured crypto assets like K-Pop.

“Cube is really capturing the spirit of Metaverse by taking a step further into The Sandbox through their K-culture hub, where they are actively managing local brands, K-brand partners- POP and give them a presence in The Sandbox through their own land,” Sandbox COO and co-founder Sebastien Borget said as part of the announcement.