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PICKL is officially the first restaurant to join the Metaverse

Burger Pickl has announced the milestone of becoming the first UAE restaurant to join the supermarket. The franchise started back in 2019 and has rapidly spread in the United Arab Emirates over the past few years, with its first franchise being in Dubai, JLT.

The brand also announced the launch of a series of brand-themed games, Pickl NFT, and virtual clothing, which can be worn with your virtual avatar or redeemed for Pickl outfits in physical stores.

News comes from many news sites and websites, including ArabianBusiness.com.

Steve Flawith, founder and CEO of Pickl, expressed the brand’s excitement about this move. “We are excited to take our first steps in the metaverse with the launch of Digital Pickl,” he said.

He further explained their plans for the achievement, saying:

THAT IS THE START OF WHAT WE WILL BE A BIG FUTURE FOR BRANDS IN THE VIRTUAL WORLD. IN SHORT TIME, WE WILL BE POSSIBLE TO CELEBRATE OUR MEETINGS WITH INTERNATIONAL GROUPS AND INTRODUCE OUR BRAND TO OUR FRANCHISOR PARTNER IN OUR METAVERSE, VIETNAM FOR OUR INTERNATIONAL GROUPS. BIGGER than EVER.

The brand has also announced plans to franchise globally, after the restaurant opened multiple franchises in Dubai and Abu Dhabi over the past few years.

In the future, we want our virtual restaurant to replicate the full customer experience of our real-world locations. We even plan to integrate it with delivery so customers can order their Nashville Chicken Sando or Double Cheeseburgers in the supermarket and then have their burgers delivered straight to their door – a full experience. enough from virtual to real. We are actively exploring this possibility,” Flawith said in the issue.