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Meta launches Metaverse digital clothing store

Meta has announced that they are launching a designer digital clothing store that will allow users to purchase clothing samples for their avatar in the metaverse.

The company believes that clothing and other accessories will become an important part of users’ identity and this will attract them to spend money on digital clothing that can be worn across all apps. Meta’s applications, including Facebook and Instagram.

With the rise of the metaverse, a digital alternative in our world, companies have begun to keep an eye on it and pay attention to it in order to capitalize on the income that the expressed demand of metaverse users has. can create. One of these companies is Meta, which recently announced the launch of a digital clothing store, called “Meta Avatars Store“, which allows users to buy clothes of different brands to decorate their website. for their metaverse avatars.

The store, which will roll out to different markets this week, will feature designs created by Balenciaga, Prada and Thom Browne, and will be available for Meta’s avatars on Facebook, Instagram and Messenger. The price of each available clothing model has yet to be revealed.

The company believes that the metaverse will grow enormously in the coming years, so the demand for these digital items will increase as well. That’s why the company turned to a metaverse-oriented business earlier this year. Mark Zuckerberg, founder and CEO of Meta, said:

Digital goods will be an important way to express themselves in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this feature to VR soon.

With VR, Zuckerberg is referring to Horizon Worlds, Meta’s flagship metaverse app, that can only be used by owners of Meta Quest, a line of VR headsets. It is very likely that users of the platform will also be wearing these digital items in Horizon World.

However, according to experts, the journey to attract users to join Meta’s metaverse will not be easy. Zuckerberg has also realized that switching to the metaverse early will cost them. In May, he announced that his early involvement in the metaverse would cost the company a significant amount of money over the next three to five years.