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Great News: Lionel Messi is the new Global Brand Ambassador of Socios

Football superstar Lionel Messi has agreed to become a global ambassador for Socios, which issues fan tokens for various sports organizations.

Argentina striker Lionel Messi has signed a contract worth more than $20 million with digital token fan company Socios.com, as reported by Reuters, for representing the company as a global ambassador. bridge. However, the three-year agreement does not cover any form of cryptocurrency trading.

The news comes after David Beckham and Naomi Osaka, four-time Grand Slam champions, joined DigitalBits and FTX respectively, also as Global Ambassadors.

Socios’ press release reveals that Messi, who moved from Barcelona to Paris St Germain in August including a crypto payment as a signing bonus, will “participate in a campaign to promote and promote Socios in preparation for the Qatar World Cup, which will begin in November.”

In addition, the company has also partnered with over 130 football clubs and federations to earn fan tokens, introduced the star as its first global ambassador in a tweet and changed its Twitter Profile. to “Lionel Messi Approved.”

Messi said in a statement that he is proud to join Socios’ mission and help create a more connected and rewarding future for global fans.

Besides, another big name Crypto.com at the end of 2021 chose actor Matt Damon as the face and implemented a global promotion campaign, then signed an agreement with basketball superstar Lebron James to promote through the sports segment.

Cryptocurrency exchange Binance has recently become the official sponsor of Messi’s Argentina soccer team. However, that deal got into controversy with Socios, because this unit also signed a contract to issue fan tokens for La Albiceleste.