Global crypto exchange, Binance, has just announced a partnership with The Weeknd, creating the first ever international music tour powered by cryptocurrency. Binance has announced that the exchange will sponsor The Weeknd’s “After Hours Till Dawn” global tour. The tour will begin on July 8, 2022.
This partnership marks the first global music tour focused on integrating Web3 technology for fans.
“Binance is all about community, about people, about inclusion. I was impressed by their focus on the user and their innovative edge. “It makes sense to work together, and I can’t wait for fans to experience crypto in a creative avenue while supporting a good cause. There are a lot of possibilities for crypto and I think this is just the beginning. ”Weekend
Binance Will Also Release An Exclusive NFT For The Weeknd Tour
Binance has partnered with HXOUSE, a community incubator for creative businesses, to offer an exclusive line of NFT products as well as co-branded sightseeing wear for The Weeknd’s tour.
To celebrate the launch of the tour, Binance will also donate $2 million to the XO Humanitarian Foundation. The Weeknd established the XO Humanitarian Fund earlier this year to support the World Food Program’s life-saving emergency operations in starving areas of the globe. Weeknd and Binance will also donate 5% of their exclusive NFT sales to the XO Humane Foundation.
“We are excited to be the exclusive crypto partner on The Weeknd tour, giving fans and people the ability to interact with crypto in a new way.” “Cryptocurrency is community-centric, and we believe this partnership demonstrates that, including empowering local artists and supporting them, through a mainstream platform.”Binance Co-Founder Yi He
The Weeknd, real name Abel Makkonen Tesfaye, is a Canadian singer-songwriter and record producer. This collaboration will be a huge success globally, setting it apart from the usual international music tours.